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Burger King Bot Lets You Order Off Facebook Messenger

Burger King Bot Lets You Order Off Facebook Messenger

A Burger King automated robot will allow Facebook users to order a Whopper (or whatever) using Messenger

Get your fast food fix while you’re browsing social media!

First we had the Domino’s feature that let you tweet emojis to order pizza, and now Burger King is working on a bot that will allow you to order a Whopper through Facebook messenger, according to Eater.

The technology capability was first introduced by Mark Zuckerberg in April at F8, Facebook’s annual technology conference and convention. The bot will allow customers to order from a set menu, and gives them a list of options for nearby Burger King restaurants from which to pick up food.

You can even pay through the app, and the Facebook bot will also let you know an approximate pickup time for your food.

The Burger King bot is not available at all BK locations, but should be rolling out nationwide by the end of the summer.

You can see a demonstration of the app in action (complete with photos of all the menu items), below:


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Can Chatbots Revolutionize the Restaurant Industry?

What is a chatbot? Chatbots have been around for a while now. But it is only recently that bots or, more specifically, chatbots have started making waves. New generation chatbots have the capability to become smarter over time due to their machine learning capabilities. These are sophisticated products and not merely pre-programmed bots. A recent market study expects chatbots to dramatically reduce human intervention and result in lost wages of $262.7 billion by 2021. Gartner has predicted that “Artificial intelligence and advanced machine learning” shall be the top technology trend in the coming years.

Growing popularity of chatbots in the quick-service industry

One industry that has really warmed up to this new technology is the quick-service industry. Traditional marketing methods like SMS or email score poorly in terms of customer engagement. Are promotional offers and heavy discounts not translating to sales growth? Are you not able to get more customers despite providing delicious food, great ambience and excellent service? Investing in a chatbot might do the trick and help your restaurant business turn a corner.

Quick-service giants have already woken up to this fact. Taco Bell has built a bot named Tacobot in collaboration with the office productivity tool, Slack. Burger King has been testing a bot built into Messenger that enables customers to place orders as well as make payments. Wingstop recently launched a bot service built into both Facebook and Twitter. It is interesting to note that online sales for this Dallas-based brand account for 16.9 percent of total sales and are growing rapidly. Moreover, the average ticket price is higher by $4 when compared to in store orders. Subway also recently launched an order-ahead bot on Facebook Messenger. Jack in the Box also has a bot live on Kik and Facebook Messenger to promote their new Triple Bacon Buttery Jack.

And its many uses …

Imagine having a chatbot built into Facebook Messenger. Businesses have the opportunity to tap the wide user Facebook messenger user base that is totaling nearly 1.3 billion at the moment. A chatbot can have multiple uses for any player in the industry. A chatbot can be used as:

  • A tool to increase brand engagement with customers. The bot is constantly evolving via customer interaction, which results in effective engagement.
  • A marketing tool, which will enable you to learn about customer habits. You can send targeted promotional messages. For instance, if you order Noodles every Sunday for dinner, the bot can be programmed to send out a reminder to order your favorite noodles at 6pm on Sunday.
  • A 24/7 customer service tool which lets you operate with low functional costs. A chatbot would be more efficient and less expensive in dealing with customers than a human.
  • A means to let customers order ahead. Leaders like Burger king have the “order ahead” option built into their chatbots already.

A wise substitute for third-party delivery companies

Let us take a moment to consider the options that we have. You can chose to work with third party delivery companies like UberEats, Postmates or Doordash. But is it really economically viable? Many restaurants do not chose to work with third party delivery companies since the service cost can go as high as 30 percent of sales. Moreover, the customer has no interaction with the restaurant. He orders via the third party delivery company. This arrangement results in the restaurant losing out on the opportunity to interact with the consumer. Chatbots have low functional costs and result in enhanced customer interaction. They are surely a wise substitute for these delivery companies with regards to the restaurant and quick-service industry.

A Massive VALUE proposition

Adopting this technology does not require huge investments. If you decide to opt for logistics service providers, there will be a heavy upfront capital cost involved. Moreover, integration is cumbersome and complex. Chatbots are quite straightforward and this technology can be speedily integrated with web and mobile apps.

Moreover, as a quick-service player you can avoid the risk of developing your app. You app might not succeed in gaining popularity and you will be catering to a limited user base when compared to a Bot built into Messenger.

An Untapped Opportunity

As per a report by Lux research, customers are willing to pay 11 percent more for the convenience of not leaving the comfort of their homes. What does this indicate? It indicates that there is a huge untapped market opportunity in the quick-service industry. And the stage seems set for chatbots to fill this gap via the convenience, economic viability and enhanced customer interaction that they offer.


Watch the video: A Messenger chatbot that takes food orders. (December 2021).